Guest blogging is not a new term in the field of digital marketing. Many people guest post to have better reach and get connected with their target audience easily. Guest blogging involves two main parties, one you, the guest blogger and the other one is the host site.
It is a win-win situation for both as the host site gets a top-notch article at no extra cost while you will be in front of your target audience and will also be permitted to include backlink in your article that can bring quality leads to your website and also improve your page rank. Initially, if you are unable to write quality articles due to lack of time and resources, you can take help from Guest Posting Services. Nevertheless, if you are guest posting all on your own, do not forget to know about the do’s and the don’ts, mentioned below.
Don’ts of Guest Blogging:
Do not go after the bogus links. As guest blogging rewarded everyone previously, people tried to decrease the quality of their work and their focus shifted. They included reference links and never looked back to take a follow-up. Such things are not advised as it can hamper the overall growth of your page.
Do not write content to get links. Your sole focus should be on the quality of your article and should never shift to links. Google generally puts emphasis on the user experience to rank your page nowadays and hence, try to provide genuine and authenticated information in your article.
You should also refrain from sending the same guest posting pitch to every editor of host sites. They want unique content that is customized as per the editorial standards of the website and hence, try to prepare a peculiar pitch.
Do’s of Guest Blogging:
You should research before you guest post on a particular topic. Audience generally likes content that is more researched and has proof to support the content. It will look more authenticated and will develop trust in the eye of the audience.
You should send a concisely written pitch to the editor of the website which should be unique. Editor receives hundreds of pitches everyday so your pitch should be unique and eye-catching to create impact in the mind of the editor.
You should also include visuals in your guest post. Visuals tend to attract more audience as it makes it easy to read and also makes it attractive. And yes, as the general saying goes, “A picture is worth a thousand words”!
That was all about do’s and the don’ts of guest posting. Alternatively, you can take help from Guest Posting Services who are experts in this field and can deliver Quality Guest Posts promptly as per your requirements. Do guest posting in a precise manner and fruitful results will be at your doorstep!